SmartSat CRC Industry Webinar with Airbus: Harnessing Market & Competitor Intelligence for Growth
Date: Tue 14 Jun 2022
Time: 4:00 pm
Industry Webinar with Airbus : Harnessing Market and Competitor Intelligence for Growth
Speaker: Steve Rooney – Strategy and Market Intelligence – Airbus Defence and Space
Market intelligence is derived from the collection and analysis of data and insights and is key to informing strategic business decisions. Competitor intelligence helps reduce complacency, improve discipline, foster an acceptance of the need for continuous business development. The challenge in today’s fast moving, digital world is working out how best to manage this for your business needs.
What you will learn from this webinar:
- What Market and Competitor intelligence is and its value
- Understanding your data and stakeholder ecosystem
- The relative value of sources
- Analysis techniques (quantitative vs qualitative) and intelligence validity
- Intelligent organisations and best practice
Intended audience: Start-ups, Small to Medium organisations, Entrepreneurs, organisations involved with or considering a collaborative partnership.
Watch recorded event here
4.00 – 5.30pm ACST (Adelaide time)